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appointment setting, telemarketing, lead generation

medical software leads providerIt's a prevalent idea among medical software professionals that despite the widespread availability of EHR and EMR systems, very few are actually being sought out. Fewer still are any of them being successfully implemented. This lack of interest obviously poses a problem for your medical software appointment setting. What good is developing the latest in healthcare technology when professionals don't take interest in their value?

There are plenty of reasons for this lack of interest though. Take the following three for example:

  • Budget – Obviously, there's always the issue of affordability. This just doesn't cover the affordability of acquisition. Maintaining the software and actually putting it to good use come with their own share of expenses.

  • Use – Speaking of use, it's also a common notion that few institutions and professionals actually use these systems. While medical technology and Big Data are advancing, plenty of doctors are still hesitant to fully utilize everything available to them.

  • Skepticism – The hesitation can be for good reasons. Computers aren't perfect and some feel that all this hype over technology is causing people to neglect the human element that is still integral to quality healthcare.

  • Time – Of course, you can't ignore the fact that these people are busy and there's a chance that even implementation alone can already get in the way of their daily duties.

With the above challenges in mind, you may have also heard that governments like the U.S. are starting to force compliance in order to speed up the acceptance of this technology. These can come in the form of stricter regulations and penalties against hospitals using outdated software. In this case, they have a point as well. Unmaintained medical software can pose a serious risk to the health of patients who are sick enough already. You wouldn't want to risk misdiagnosing them or giving a wrong dosage as a result.

You also have government incentives so that costs won't be so much an issue. However, these aren't as heaven-sent as they sound. They may have the money to acquire but that is certainly no substitute for actual knowledge about what the technology does and why it's worth acquiring.

As you can see, both forms are a way of 'forcing' compliance. Federal governments are egging medical professionals and institutions to purchase your software. At first glance, it might mean this might bring them closer to becoming qualified sales leads. They are being given a need and the incentives can ease their budget.

But first, think about it. What would you rather have? Would you rather have an appointment with a sincerely interested party or one that's just in a hurry to keep government agencies off their backs? Most likely, you'll prefer the former. If you're still not convinced, then just think about this logically. A person with more interest is more likely to maximize the capabilities of your technology than a person who is just being forced to comply. In other words, the first one adds more value to your product while the latter is just buying it without so much as understanding what it's worth.

While there's no denying that a bit of government backing always helps, complete reliance on it might not end well. Do your best to really show your prospects why your technology is worth the money. Show them how to make it less of a hassle. Don't just count on forced compliance to generate leads for you.